diff --git a/worlds/alttp/Options.py b/worlds/alttp/Options.py
index fb832d5b..962f1297 100644
--- a/worlds/alttp/Options.py
+++ b/worlds/alttp/Options.py
@@ -91,6 +91,11 @@ class ShopItemSlots(Range):
     range_start = 0
     range_end = 30
 
+class ShopPriceModifier(Range):
+    """Percentage modifier for shuffled item prices in shops"""
+    range_start = 0
+    default = 100
+    range_end = 10000
 
 class WorldState(Choice):
     option_standard = 1
@@ -306,6 +311,7 @@ alttp_options: typing.Dict[str, type(Option)] = {
     "killable_thieves": KillableThieves,
     "bush_shuffle": BushShuffle,
     "shop_item_slots": ShopItemSlots,
+    "shop_price_modifier": ShopPriceModifier,
     "tile_shuffle": TileShuffle,
     "ow_palettes": OWPalette,
     "uw_palettes": UWPalette,
diff --git a/worlds/alttp/Shops.py b/worlds/alttp/Shops.py
index fce50d72..a5d35b1b 100644
--- a/worlds/alttp/Shops.py
+++ b/worlds/alttp/Shops.py
@@ -247,7 +247,12 @@ def ShopSlotFill(world):
 
                     item_name = location.item.name
                     if location.item.game != "A Link to the Past":
-                        price = world.random.randrange(1, 28)
+                        if location.item.advancement:
+                            price = world.random.randrange(8, 56)
+                        elif location.item.never_exclude:
+                            price = world.random.randrange(4, 28)
+                        else:
+                            price = world.random.randrange(2, 14)
                     elif any(x in item_name for x in
                              ['Compass', 'Map', 'Single Bomb', 'Single Arrow', 'Piece of Heart']):
                         price = world.random.randrange(1, 7)
@@ -258,7 +263,8 @@ def ShopSlotFill(world):
                     else:
                         price = world.random.randrange(8, 56)
 
-                    shop.push_inventory(location.shop_slot, item_name, price * 5, 1,
+                    shop.push_inventory(location.shop_slot, item_name,
+                                        min(int(price * 5 * world.shop_price_modifier[location.player] / 100), 9999), 1,
                                         location.item.player if location.item.player != location.player else 0)
                     if 'P' in world.shop_shuffle[location.player]:
                         price_to_funny_price(shop.inventory[location.shop_slot], world, location.player)